Traditional marketing
1
growth engine
Awareness
Acquisition
Analytics
Everything depends on one lever. When it stalls, everything stalls.
growth.cx
4
growth engines, compounding
Marketing-led
Awareness
Acquisition
Engagement
Conversion
Product-led
User onboarding
Product education
Usage analysis
Sales-led
Relationship building
Segmentation
Sales enablement
Community-led
Community building
UGC
Advocacy
Four levers, each feeding the others. One stalls, the rest carry.
growth.cx